- Considered global sustainability challenges and trends
- Systematized existing priorities by collecting information about every sustainability-related initiative within Yandex
- Approached nearly 2,000 people – our team, business partners, suppliers, investors and users – asking what they found important
Flexibly yet consistently. We do not aim to set long-term targets where they will quickly become irrelevant or unsuitable for business that undergoes changes. We will continuously revise existing metrics and introduce new ones to ensure their full alignment with external context and business priorities.